Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Samsung Galaxy S24 might boast next-gen display tech and more baseline RAM than we've ever seen in a Galaxy.
Updated iOS 17 will be hitting your iPhone later this year, and at WWDC 2023 Apple detailed the key upgrades it's bringing.
Updated Apple's A17 Bionic chipset is expected to land later in 2023, and it could deliver beastly performance.
The end call button is in a different place in the iOS 17 beta, as are the other call screen options.
New animations, a new recording, and various other tweaks are included in the latest iOS 17 beta.
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