Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
The best Apple HomePod prices and deals for August 2023
By Alex Whitelock last updated
Sorry, Alexa. Siri's coming home.
Samsung Galaxy S24 might boast next-gen display tech destined for the iPhone 16
By Alex Walker-Todd published
Samsung Galaxy S24 might boast next-gen display tech and more baseline RAM than we've ever seen in a Galaxy.
Mac users are facing more dangerous security threats than ever before
By Sead Fadilpašić published
As Macs grow more popular, the number of dangerous malware grows too.
iOS 17 announced: everything we know so far
By Alex Walker-Todd last updated
Updated iOS 17 will be hitting your iPhone later this year, and at WWDC 2023 Apple detailed the key upgrades it's bringing.
A17 Bionic: what to expect from Apple's next flagship chipset
By James Rogerson last updated
Updated Apple's A17 Bionic chipset is expected to land later in 2023, and it could deliver beastly performance.
Apple has changed how you end calls on iOS 17 and we hate it
By James Rogerson published
The end call button is in a different place in the iOS 17 beta, as are the other call screen options.
iPhone 15 Pro Max: rumored release date, price, cameras, features and more
By Axel Metz last updated
Updated Here's what we know about Apple's next top-level iPhone, the iPhone 15 Pro Max.
iPhone 15 Pro: rumored release date, price, cameras, features and more
By Axel Metz last updated
Updated Here's what we know about Apple's next top-level iPhone, the iPhone 15 Pro.
Sign up to receive daily breaking news, reviews, opinion, analysis, deals and more from the world of tech.
Thank you for signing up to TechRadar. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.